Shaping up

Middle son has not been following directions.  Taking privileges away has not phased him; taking video games away has made no difference.  I've decided to take a cue from his soccer coach.

Each time my son does not listen or misbehaves, I ask him to run a lap around our entire backyard.  (We have a very large backyard!)  We began this yesterday.  He was winded after the first run but I still had him go out two more times.  

Since then however, all I have to do is say "get your shoes" and that gets his attention!  If this can continue, he'll either shape up or get in shape!